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ABOUT

"It's so much more than throwing a logo on a shirt and trying to sell it to you" - SNY
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SLMPD CO® Is a sustainable, motivational lifestyle brand refined by Streetwear, Art & Urban Culture today in the UK. The diversity behind the name of the brand is one of the unique reasons SLMPD CO® stand out today; as well as the limited capsule drops & exclusive high-quality apparel. There is meaning behind the brand. There is always an element of fun, art or substance within our clothing. A message or a deeper meaning. Quality and care is put into everything we do. It's what separates the good from the great.
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The idea of SLMPD CO® was sparked & birthed in 2014, by UK Music Producer SNY. Not until 2 years later in 2016 was when a first piece of clothing, was released; finally fusing ideas with reality. Fast forward to 2019 after a small hiatus and a whole rebrand, now with customers worldwide, the brand is sure to only grow from strength to strength.
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Deriving from the word 'slumped', which in UK slang means to be chilled out, laid back & humbled. This is also where there is a juxtaposing twist in the name, using 'SLMPD' as an acronym for 'Success Links Motivation, Passion & Drive' or ‘Saying Less Making Paper Double’ which are both a go-getters mentality & comoplete polar opposites to the original dictionary definition of ‘Slumped’. Since then, customers have used the acronym to stand for something linked to their specific lives giving the brand a more personal, fun & individual meaning closer to them.
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With the likes of Jamal Edwards MBE (SBTV) being spotted wearing the brand, the ethos is to motivate and tell a story through Streetwear fashion. Being driven from a positive standpoint, the brand combines high-quality craftsmanship and a grittier street influence, resulting in apparel that will withstand any weather you may face as a city-dweller, whether that city be in the UK, USA, or anywhere!
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Welcome to the Family.
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SLMPD CO ®
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